
Gravitas, Impact & Influence
Managers Pack
As a leader, your team's ability to command respect, drive decisions, and inspire confidence directly impacts business success. When gravitas is lacking, opportunities are missed, influence weakens, and credibility suffers—affecting client relationships, team performance, and career progression. These insights provide practical strategies to identify, develop, and elevate these essential qualities within your team.
Steve Jobs: A Masterclass in Gravitas, Impact, and Influence
When we think of leaders who command attention, shape industries, and leave a lasting legacy, Steve Jobs stands at the forefront. His leadership style—though often polarizing—was defined by an extraordinary ability to influence, inspire, and drive action.
But what exactly made him so powerful? Was it his vision? His presence? His ability to take control of a room and push boundaries? Jobs embodied gravitas, demanded impact, and wielded influence in ways that reshaped technology, business, and culture.
How many points would you give Steve Jobs out of 100 if you were scoring his Gravitas, Impact, and Influence? What about you, and what about your team?
Implications On Your Business
Building High Performance Teams
Without gravitas, impact, and influence, leaders fail to inspire and elevate others, weakening high-performance cultures. Top talent seeks mentorship and challenge—without it, they disengage or leave. Teams stagnate, missing opportunities to raise standards, drive excellence, and achieve high-performance outcomes.
Innovation
Failure to innovate. Marginal gains matter, but ideas don’t implement themselves—people must communicate, influence, and drive change.
From product to service, strong execution is key. Without it, even great ideas stall.
Revenue needs more than sales—it needs innovation. Are your teams equipped to make it happen?
Revenue Loss
Lost deals. Smaller contracts. Missed renewals. Gravitas, impact, and influence drive revenue. Without them, your teams struggle to connect, build credibility, and win. Scaling accounts from £100k to £1M, or £1M to £10M, requires senior sponsorship. Without influence, they won’t get buy-in at the highest levels to secure strategic relationships and multiplied spend.
Productivity & People Related Costs
Managers with gravitas, impact, and influence attract and retain top talent. Without it, hiring and keeping "A" players becomes a challenge—57% of employees leave due to their manager. Strong leaders build high-performance teams, while poor management leads to missed opportunities, lost revenue, and a weaker competitive edge.
Gravitas, impact, and influence are issues that count. We’re not saying they’re the be-all and end-all—but they do matter, they do count, and they do carry an impact. Where in your business do you need people who command respect and drive action?
How does a lack of gravitas impact your particular business?
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Which team members in your team/s have it, who’s lacking, and where are the gaps?
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Scanning Your Teams: Identifying the Most Critical Gaps
Consider your highest-impact roles where gravitas, impact, and influence are lacking.
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Who needs development?
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Who is worth investing in?
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What specific skill gaps exist?
This applies to both your current and future leaders. You’ll need to decide who, what, when, and how—to take action and drive meaningful change.

How can you address skills gaps?
Personal Presentation
Speaking & Articulation Skills
Structuring Ideas That Persuade
Building Self Confidence
Assertiveness & Impact
Presenting to People
