Making Your Image Count
Your image might matter more than you think—and in ways you haven’t considered.
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On the pages that follow, we’ve outlined different categories of people with different needs. One of these categories will most certainly apply to you, for each of which there are implications about how your presentation may be perceived which may surprise you! Finally, explore our Seven Tips to Project an Executive Image: Adding Up or Subtracting Away—a practical guide to uncover opportunities for improvement and elevate your impact.
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Towards the end we’ll share with you, the most important quality that your image needs to project.
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Over half (55%) of first impressions are based on how someone is dressed.
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61% state overly casual clothing can undermine credibility. One-third of decision-makers have rejected candidates due to their appearance.
Why it matters
Just one step removed...
The clothes you wear can silently hold you back. Looking too casual, too cheap, or simply not sharp enough can create the perception that you’re one level removed from where you need to be. Even with the knowledge and skills, your appearance must project confidence and authority to operate or sell at the top level. When credibility in your image aligns with your expertise, you’ll bridge the gap between potential and true influence.
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Not being taken seriously...
Dressing too casually or lacking professionalism can make you seem mediocre, costing you the respect and influence you deserve. If your image doesn’t project seriousness and credibility, your ideas risk being overlooked, no matter how strong they are. Don’t let poor attire hold you back—missing the mark here could mean missing out on opportunities at the top level.
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Are you a nervous type?
Look good, feel better. Looking smart is a confidence booster, not just everyday but especially in those moments when you may feel anxious, like meetings, presentations or conferences. Small changes in your image can make a big difference in how you’re perceived and how you perform. Elevating your appearance helps you to overcome nerves and be more commanding in the room.
Why and how it matters to you?
"In the sweepstakes of life, you should never underestimate the importance of a commanding physical presence"
It counts at every level of seniority
Individual contributor
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Even if career advancement isn’t your focus, presenting yourself professionally can strengthen how others perceive your contributions and may quietly safeguard your role and influence within the organization.
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Manager
As a manager or someone aspiring to lead, how you present yourself sets the tone for how others perceive your competence and authority. In high-impact roles, standing out often hinges on the small details—looking polished and professional can enhance your credibility and influence, ensuring you’re seen as a leader among peers.
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Leader
Individual Contributor > Manager > Leader: that’s the sequence of progression.
As you move from Manager to Leader, or aspire to do so, you need an image that conveys Leadership and Executive Presence rather than that of a first-line manager. Leaders are associated with determining strategy and inspiring people.
How you present yourself—through attire, demeanor, and communication—should reflect the strategic mindset and gravitas expected of your role, distinguishing you from first-line managers or individual contributors. Your presence sets the standard for your team and peers. Importantly, as your level of seniority rises, you need to continually elevate the image you project, both in the office and when you’re working from home.
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How it's important to every age group
Including yours, and you!
Aged under 39
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Ask yourself if you’re a “Worker Bee” or a “King or Queen Bee” type?
Casual and complacent is this an accusation that could be levelled at you?
You’re in an age group with heavy exposure to casual dress codes, which for many has become a de facto norm. In these casual dress environments, if your choice of dress code is also casual, you’ll look very much the same as everyone else, on the same level as everyone else, and it creates a baseline image that may come across as casual in attitude too—more worker bee than king or queen bee.
If you want to stand out as a role model or signal readiness for bigger opportunities, consider elevating your style to project a more sophisticated or leadership-ready image.
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Aged 40-50
Your experience speaks volumes, but your presentation should reflect your interests and motivations.
These might include maintaining job security, being seen as a role model or mentor, or moving up a level. It’s an age group where you have the potential to reach your peak professionally, but it’s also a time when you could plateau or start regressing.
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A polished, professional image sets you apart as a trusted authority—avoid looking tired or outdated to stay relevant and influential in a competitive workplace.
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Aged 50 or over
The oldest people in town! At your strongest or in your most exposed era…
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By the time you’re over 50, you’re either hitting your stride or facing your most vulnerable professional years.
This is the age where seniority and experience can be a powerful asset—or where careers can fall off a cliff.
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It’s the fork in the road where good judgment, applied effort, and a dose of luck separate those who thrive from those who stall. Here’s the truth: staying smart, relevant, and energetic is non-negotiable. If you don’t prioritize it, you risk being viewed as out of shape or out of date. Individual contributors are especially exposed to age discrimination, often competing with younger professionals who are perceived as more adaptable and having greater growth potential.
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This is an age category in which you might be managed by younger colleagues or find yourself fighting for influence and recognition in a world increasingly skewed toward youth.
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Presentation matters more than ever. Clothes, posture, energy, and overall image are critical to staying in the game. A small but significant proportion of people in this age group cling to outdated styles. Don’t be one of them. There’s a fine line between wearing professional attire that sets you apart and looking stiff or old-fashioned. Cuts of cloth and styles should lean contemporary—think neutral and minimalist designs that signal confidence and modernity.
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Beyond appearance, your physical health plays a major role in how you’re perceived. Exercise to build strength, maintain posture, and keep your energy high. Diet isn’t just about weight; it’s about fuelling your mind and body to project vitality and competence. This is not about vanity—it’s about staying competitive. You’re in an era where experience can be your trump card, but only if it’s paired with the perception that you’re sharp, agile, and ready to lead. Success isn’t just about what you’ve done; it’s about how you show up today and tomorrow.
What's the nature of your job?
Back Office
Working in a back-office role? These tips may not apply to you—unless you’re interested in moving into management or transitioning to a customer-facing or influential position.
Hybrid Type
If your role combines back-office work with customer-facing or influencing responsibilities, ensure you present yourself more smartly during customer-facing or influential interactions.
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Client Facing
For those working in a predominantly customer-facing or influencing role, your appearance is a key part of your professional brand. A polished, confident image enhances credibility, builds trust, and ensures your expertise is taken seriously. NB Maintaining this consistently is essential, presenting yourself well all the time, not just occasionally, ensures you’re ready for unexpected meetings, whether at home or work.
Where are you heading?
Aiming For Promotion
When aiming for a promotion or if you’re simply wanting to have more of an impact, and be taken more seriously then consider the differences in how you and your peer group present yourselves compared to those at the next level. They likely project a more sophisticated, possibly more formal image and may wear higher-quality clothing. To signal you’re ready to step up, consider aligning your presentation with the standards and style of the role you aspire to—it can subtly show you belong at that level. 11.
Happy just where you are
Maintaining a strong professional image while happily employed reinforces your reputation, ensures you’re ready for unexpected opportunities, and safeguards against potential changes in your current role or industry.
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In Between Jobs
Failure to make an effort to present yourself well when unemployed is a big mistake. It’s at times like this that you need to present yourself at your best. Presenting a strong professional image while unemployed demonstrates credibility, confidence, and readiness, helping to instill trust in potential employers and help elevate you above others! Make more of an effort than you might ordinarily do on a workday, dress one level up than you might normally. If you’re working from home, make sure your backdrop looks professional and neat. While it's important to dress professionally, consider the context of the meeting. If you're working from home and typically wear business casual, adding a tie might feel out of place unless the employer’s culture is formal. Aim to align with or slightly elevate the expected dress code to avoid appearing overdone or disconnected from their environment.
Wherever you are
People form opinions about you
A casual appearance is interpreted by some as representing a casual approach i.e. not fully committed!
What's your working environment?
Working in an environment with a formal dress code!
When was the last time you really thought about how you present yourself? Look around—what do others’ suits, ties, shoes, or handbags say about them? Do people at your level look polished, and are you projecting the image you need for where you are—or where you want to be? Observing what others get right (and wrong) might prompt you to recognise something surprising about your own style.
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Informal dress codes are now the norm across many industries.
Casual image, casual attitude—do you agree? Men once wore ties; now some wear baseball caps backwards, and many women opt for hoodies over blouses. Briefcases have been replaced by rucksacks. This shift away from formality can project an image of casualness and a lack of seriousness. The result? Most people blend in at the same level, creating a "worker bee" image rather than that of a "king or queen bee." If your dress code is casual, you risk looking indistinguishable from everyone else. To stand out as a role model or signal readiness for greater opportunities, consider elevating your style to project sophistication and leadership.
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When working from home.
Have you noticed this on Zoom? Someone’s working from their bedroom, dining room, or lounge with a cluttered background—laundry, sports gear, messy shelves, or outdated decor. Your virtual backdrop matters. It reflects your professionalism, seniority, and credibility. As you progress in your career, having a smart, dedicated workspace is expected. A tidy, well-lit backdrop shows you care and are serious about your work. Add subtle, work-appropriate touches—neatly arranged books, tasteful artwork, or a plant. Avoid virtual backgrounds—they can seem inauthentic or glitchy, making others wonder, “What are you hiding?”
What's your take on this?
You Really Don’t Buy Into This
If you don’t think your personal presentation matters, consider this: it’s not just about how you see yourself but how others perceive you. Your appearance and environment communicate volumes before you even say a word. Are you confident that the message you're sending aligns with the opportunities you want to attract? Also realise that, if you’re struggling to be taken seriously, having a professional and strong image will elevate your impact and it’s great for building your confidence. Look good, feel better.
Indifferent About Personal Presentation
If personal presentation rarely crosses your mind, ask yourself: could it be holding you back? The way you present yourself is often the first impression others have of your professionalism and potential. Even small improvements can make a big impact on how you’re perceived.
You’re Fully Bought Into The Importance Of Personal Presentation
If you think personal presentation is important every day, you’re already setting the tone for success. It shows you understand the power of first impressions and consistency in how you’re perceived—you're our kind of person!
Your LinkedIn Photo
You're a golfer!
If you're a golf coach or a pro on the circuit great however for everyone else...
What do you want to showcase on LinkedIn? Your hobbies and interests outside of work, or the credentials that you bring to the working day, to your job, to your customers, and the communities in which you work.
The ideal LinkedIn photo? You, dressed smartly or smart-casual, looking directly at the camera.
Eye contact creates connection—when you look at the camera, you appear more engaged and confident. And don’t forget to smile; a friendly expression makes you more approachable.
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Oh, you just got married!
Congratulations however is your LinkedIn profile on point? Some people upload photos clearly taken in a bathroom, while others opt for their wedding dress or tux.
But LinkedIn isn’t Facebook. Personal milestones matter, but they don’t always belong in a professional setting.
A polished, professional photo reflects credibility and confidence.
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Did you have your photo taken by a pro?
If you’ve had your photo taken by a professional specifically for LinkedIn or your bio, you’re signaling that you take yourself—and your career—seriously. It’s a small but powerful detail that speaks volumes about your personal brand.
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Ten Pointers
Dress shapes perceived credibility. Appearance drives leadership impact.
Here are seven marginal gains that collectively add up and will help you elevate your personal brand and executive presence.
Point 1 Colours Count
Neutral colours present the most sophisticated and credible image.
Build your wardrobe around timeless neutral tones like navy, black, grey, and white.
Solid (block) colours are the safest and smartest choice to project professionalism.
White shirts exude professionalism and remain a classic option, while light blue shirts offer a confident, calm, and slightly less formal look with a professional edge.
Women have more flexibility in style choices but should approach loud colours like green, red, or orange with caution, as they can sometimes overwhelm or detract from a polished appearance. Similarly, overly soft tones might appear less authoritative in certain settings.
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Block colours are the most effective choice for a polished and professional look.
Say “No” to patterns with patterns...
Combining multiple patterned items is often visually messy and rarely matches well. Patterns being stripes, checks, dots etc
If you choose to wear a patterned piece, such as a checked shirt or blouse, pair it with solid-coloured suits or jackets to create a balanced and sophisticated appearance.
Marginal Gains
The little things add up. How you present yourself impacts credibility. Want to be taken seriously? Look the part, lead by example, and set the standard.
Look Like A Leader
Small, consistent changes in how you present yourself at work can have a huge impact. When you show up looking sharp and put-together, you feel more confident—and others take you more seriously. A well-groomed, polished image signals professionalism and earns respect. Over time, these small efforts shape how you’re perceived, reinforcing credibility, authority, and influence.
Consistency & Attention to Detail
POINT 5
Working From Home
Have you ever noticed this during Zoom meetings? Someone’s working from their bedroom, dining room, or lounge. Their background might be cluttered with laundry, clothes, sports gear, messy shelves, or boxes—or perhaps their setting looks outdated! In virtual meetings, your surroundings matter. They’re a reflection of you. Ensure your home office backdrop is tidy, well-lit, and conveys a professional image that aligns with your seniority and credibility.
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As your level of seniority and experience progresses, it’s expected that you have a home office or, at the very least, a dedicated, smart area.
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This shows that you care, that you’ve made an effort, and that you’re serious and committed to your work. A clean, uncluttered backdrop exudes professionalism. Consider incorporating subtle, work-appropriate elements, such as bookshelves with neatly arranged books, a tasteful piece of artwork, or a plant. Avoid virtual backgrounds—they can create a sense of inauthenticity. Someone might wonder, “What are you hiding?” They can also appear unprofessional due to glitches and tech quality issues.
POINT 6
Trendy Beards & Fascial Hair
People will form opinions about you. Consciously or subconsciously, they’ll observe you. What they’re really thinking, they may not tell you! We’re living in an era of choice, personal expression, and independence. However, if you aim to project a sophisticated appearance, a neutral and clean-cut image will always present you in the best light.
POINT 7
Alignment With Your Industry & Occupational Type
Dress a Level Up for Key Moments
For high-stakes meetings, such as important client interactions or executive presentations, consider elevating your attire beyond your usual standard. Dressing a level up demonstrates professionalism, confidence, and respect for the occasion, leaving a lasting impression.
Context Is Key
Let the setting dictate your outfit. Whether you're presenting in a formal boardroom, networking at a casual event, or visiting a client site, ensure your attire complements the environment. A well-considered outfit signals adaptability and attentiveness to the situation.
Showcase Awareness and Respect
Dressing appropriately for your role and surroundings goes beyond mere appearance—it demonstrates your situational awareness, professionalism, and respect for those you engage with. Your attire can also help set the tone for delicate interactions. For instance, when delivering difficult news, such as announcing redundancies, or managing a sensitive customer or media situation, your choice of attire should convey empathy, authority, and composure. Thoughtful dressing in these moments signals that you understand the gravity of the situation and are prepared to approach it with care and respect.
Managing Your Mood & Energy Levels
POINT 8
One of the standout characteristics of leaders and role models is their ability to energise others. You can't energise others without being energised yourself. Exercise and a good diet boost energy levels.
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The highest-calibre professionals are also able to maintain calmness and focus under pressure. Exercise has stress-busting effects.
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So make a point of managing your mood and energy levels and making it a habit.
POINT 9
Manners Maketh the Man or Woman
Good manners aren’t just about politeness—they shape how others see and respond to you. Simple acts like saying “please” and “thank you,” listening attentively, and showing respect in conversations count. There's an expression "the mark of a big man or woman is how she treats a little one". The way you treat others reflects your professionalism, influence, and ability to inspire those around you.
POINT 10
A strong first impression sets the tone for how others perceive you. A warm smile, a firm handshake, and a confident greeting like “Good morning” or “How are you?” signal presence, approachability, and authority. In leadership roles, these small but powerful gestures build rapport, command respect, and establish you as someone people trust and want to engage with.
First impressions count
How does this apply to you?
So you think this doesn’t apply to you?
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Think again. Perception matters—and it’s what others think that counts.
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On a scale of 0 to 5, how important do you believe this is for your role, industry, and seniority?
Now, consider the factors that shape your image—your professional presence, consistency, LinkedIn photo, first impressions (greeting, handshake, smile), and how well you manage your mood and energy.
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How would you rate yourself? More importantly, how would others?
Some improvements you may want to implement immediately.
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Depending on your circumstances, you may also find it helpful to set a monthly calendar reminder about the importance of your personal presentation—to keep it top of mind and ensure you consistently present yourself at your best, as a leader and role model.