Hiring Senior Execs

In this article, we outline some of the differences between hiring into senior roles and regular ones.

Robert Tearle has recruited and headhunted people at all levels of seniority, in this article he is sharing with you some of his insights.

The differences between hiring Execs and individual contributors.
1. More strategic

The more senior the hire, the more likely the role will involve shaping the strategy of the business rather than implementing it – doing the right thing rather than doing things right… It’s more about strategic versus tactical objectives. Remits might include high impact, long term initiatives such as buying other companies, pursuing organic growth or selling the business i.e. CXO and senior management remits are likely to be shaped by a company’s agenda:

Buy     |     Sell     |     Grow

Individual contributors might focus on short-term objectives such new sales initiatives, supplier consolidation, improving service outcomes or implementing more rigid process. Exec hiring requirements are often heavily shaped by pressing business challenges at the particular time of hiring and the circumstances by which the vacancy has arisen. The replacement of a top performer who has resigned and whose business was well run is often different to that of someone who’s been kicked out for failing to perform and leading a business unit in poor shape.

At different times organisations will face different challenges such as:

Accelerated growth    |     Change     |     Crisis
Turnaround     |     Employee engagement

These will invariably shape the hiring requirement.

Senior roles are more likely to be focused on multi-year goals whereas individual contributor roles on in-year goals ~ the tactical objectives of what needs to be accomplished in the here and the now.

12 months     |     24 months     |     36 months     |     5 years     |     10 year

The performance of an organisation depends entirely on the performance of the relevant executive. And the more senior the role, the greater the ripple effect of how that person’s performance has an implication throughout their business / business unit and indeed across others.

 

The more senior the role, the greater the ripple effect…

The output of an executive is the output of his or her organization.

On a practical basis, this ripple effect can be expected to translate into bottom line business performance, brought about through positive or negative impact on revenues, costs, profit and ultimately the return on investment to the business owner / shareholders.

This example illustrates the ripple effect:

Our theoretical example here is based on a small business.

The concept based on each worker contributing 100K gross profit, each manager having 8 reports, each second line manager having 3 direct reports, a Senior Director / VP having 3 reports and a CEO having 5 reports.

 

Impact on business performance:

  • Assuming a CEO impacts performance positively or negatively by 20%. His or her impact on business performance would have a variance of 6M.
  • At senior levels the impact upon business performance can vary by as much as 40%! A successful appointment may result in a positive impact on business of up to 20%, while conversely a poor one could be minus 20%! The more senior the appointment the greater the stakes, which is one of the reasons why head-hunting is so highly valued. It is often said that people leave managers not companies.
  • Leadership style and the values of leader are crucial. You want someone who is going to be a magnet to attract the best people into your business and inspire your most valued people, your existing high achievers and rising stars. A poor leader and one whose values are not correctly aligned may result in a gradual exodus of your best talents.

 

The larger the company the greater the ripple effect and also the longer it will take for a senior manager or C suite exec to have an impact on the business.

2. Leadership qualities

The next issue associated with hiring senior execs is the qualities required in respect of determining and shaping strategy, and how to look for them. You need to examine six indicators which would reveal a candidate’s true value: results, performance, relationships, leadership qualities, emotional intelligence and growth potential. And do be aware that results and performance are not necessarily the same thing.

  • Results:

Hiring decisions are largely made based on candidates’ previous results. However, you need to distinguish between the impact the person had on results (negative or positive) through the choices and decisions they made. Someone may have performed poorly in a business which was doing well and camouflaged their failure. Conversely, someone may have performed well in a company which failed through no fault of their own.

  • Performance:

Looking into the past. You should look to determine the persons’ impact on results. To what extent if any, did the candidate actually influence business outcomes. Can their success be attributed to them or simply being in the right place? Looking into the future. Ask how they might take the business forward, either in the form of Q&A at interview, or a request to present a mini business plan at second or third interview stage. You need to determine how they may approach the role, and what results you might expect.

 

  • Relationships:

The ability of senior executives to develop, value and nurture mature relationships in order to create an effective people network will often ‘make or break’ their success in the role. Crucial to this ability is emotional intelligence, or EI.

‘A’ player leadership quality: The four ‘E’s of leadership: high in Energy, the ability to Energise others, the Edge to make difficult decisions and the ability to Execute or deliver on the promise.

Growth potential: You need to assess not just their competence to undertake the current requirements, but their ability to grow with you as your needs and challenges change.

Emotional Intelligence:

Leaders with high EI are 40% more successful than those with low EI. The more senior the role the greater the impact of emotional intelligence across the entire business performance.

Emotional intelligence is a broad description of the ability to understand and control one’s own emotions, together with the ability to manage relationships through the recognition and understanding of other people’s emotions.

There are four basic areas in which professionals apply emotional intelligence, wisely or poorly, when making decisions in management and in leadership. These are:

3. Requires a more sophisticated approach

Hiring a senior exec requires a more sophisticated approach.

  • A bigger decision for you, and a bigger decision for them. And the latter should not be underestimated
  • If you are working with a headhunting firm. You’ll find a good head-hunter will act as a sounding board, help shape your requirement and become a second set of eyes and ears. They should be able to help you get the inside line on a candidate – this is particularly important we cover this in further details in “Soundings” on page 8.
  • Senior execs do not respond well to a direct approach with concerns around confidentiality issues.
  • They are more difficult to get hold of. However, the more senior the position, the smaller the number of qualified people who exist which means the more senior people get fewer approaches and are more likely to say YES to an exploratory chat with a head-hunter.
  • Take note – many employed execs would not entertain a direct dialogue, particularly when coming from a direct competitor or within business areas most closely aligned to their industry i.e. the primary hunting ground. The whole concept of the ideal candidate hitting the ground running is based on them having familiarity with the industry in which the hiring company operates.
  • It’s essential that the opportunity be positioned well after all the more senior the role, the smaller the talent pool. You need to properly think out why a smart in-demand exec should want to take up this job and how you will position the opportunity to them. However, what you think may be an attractive selling point to a candidate may not be to them and vice versa. There exists the need to tune into a prospective candidate’s motivations.

For reasons of confidentiality, a high proportion of senior people will say “NO” to a direct approach.

  • Many people are familiar hiring active job seekers, but few are familiar with hiring people who may be heads down and happy – you need to tune into the applicant’s point of view and appreciate there are two perspectives.

Obviously, this is one of the critical areas in which professional head-hunters add value.

  • And the whole process needs to be handled with sophistication and in a balanced manner. Many CXO types have little or no tolerance for any kind of thorough examination and this is even more pronounced with those who are not actively looking

If you want to land an “A” player candidate, you’ll want the candidate to interact with an “A” player hiring team. So, field a good hiring team. Consider what you want someone to achieve today, and what changes you may encounter downstream. You can then shape your people criteria and determine minimum essential qualities. Decide who will cover what and maintain a consistent approach to assessing each candidate.

4. More critical that you take up soundings

What’s a sounding? A sounding is taking up an informal reference or opinion of someone to get an inside line on them, or to validate a point of view.

The importance of cross referencing.

Best practice is to take a number of soundings to get a holistic overview – known as cross referencing. One can be a problem, because it could be biased. The idea here is that you take up soundings on people you chose to speak with not those volunteered by a prospective candidate who may have been tapped up to say good things about them.

Soundings should be taken up in confidence without a prospective candidate being exposed and ideally taken up before the end of any recruitment process.

Soundings can be generic…

What do you make of them?’ ‘How were they regarded?’ How would you describe their leadership style? To what extent did others buy into their ideas?

Or specific to the needs of the opening…

What was the nature of his or her involvement with the restructuring project or turnaround of the business?’

Insight into a candidate’s Emotional Intelligence.

Soundings will often give you strong insight to a candidate’s emotional intelligence (EI), if you take up multiple soundings and when they are comprehensive i.e. 15 to 20 mins the person giving the reference will often end up sub consciously eluding to someone’s EI.

Don’t expect to get 15 mins of a references time. Plan on just 5 mins – best practice should be to work out in advance what you want to find out most and ask this question at the beginning i.e. first or very early in the call.

An informal referee will invariably talk about fact (job title, employment timeframe, track record) and the person’s behaviour, self-awareness & self-management and social awareness & management of others. Without consciously thinking about it and perhaps not even being aware of what emotional intelligence is, an informal referee’s comments about someone will often give a high-level view of their emotional intelligence behaviours.

Often, they’ll say they’ve only got 5 mins and give you 15.

As stated, there will often be confidentiality issues which is one of the areas a headhunting outfit can help you with particularly in getting a few different views. Invariably it is more realistic for a top end head-hunter to take soundings because they will be able to tap into a substantial people network and be able to ask questions without exposing a candidate.

For example:

  • We’re recruiting into an MD role and have several people on our suspect list, people we are thinking of approaching – who might be right for the job – it’s not to say they are looking – simply we think they may be relevant and worth reaching out to – I’m curious to know , do you know them / what do you make of them?

When we take soundings, we take a transcript of the conversation and share it with the client.

We generally take three soundings to avoid bias.

In addition to a head-hunter taking up soundings early in the recruitment process it would be normal for employers to try take up a discrete sounding/s or one with a candidate’s consent at a reasonably advanced stage.

Such final soundings at the end of a recruitment process enable clients to validate a hiring decision or alternatively dig deeper into an area of importance or in which questions may remain – for re-assurance that a candidate has certain qualities or conversely expose a concern.

5. More time consuming
  • Hiring cycles are longer for senior execs
  • Senior people have less time than others. Their diaries are fuller, there are more demands on them, and they have more responsibilities. Getting time in diaries will be difficult on both sides and at senior levels changes to appointments often more likely.
  • There is more caution on both sides. Decisions are not rushed at senior levels and there tend to be more stages to go through.
  • Notice periods are often three or six months. And execs often want to complete a project before moving on.

When hiring into regular jobs recruiting cycles may be under 4 weeks, for specialist roles this may be 4 to 8 weeks or more and for senior / exec roles perhaps 3 to 6 months.

6. More confidentiality is required
  • Often exec level appointments will be of a ‘cloak and dagger’ nature where the incumbent needs to be replaced but needs to be kept in the dark about their fate. In such instances head-hunters are widely commissioned to confidentially seek out a new hire without the incumbent being aware that they are being replaced.
  • Senior execs won’t want people to know they are in discussion, have had discussions, certainly don’t want it to get out that they may be looking or open to a move.
  • Senior execs don’t respond well to a direct approach.
Conclusion   

The more senior the post the greater impact it will have on the business and the higher the quality of the candidate will have to be.

The definition of the hiring requirement must be more fully considered and appraisal more comprehensive. Soundings are critical in order for you to verify a candidate’s capabilities, credentials and will give you strong insight to a candidate’s emotional intelligence.

The more senior the appointment, the more likely that the target prospective candidates will be heads down and happy and harder they will be to get hold of.

Although many people have experience of hiring active job seekers, very few are qualified to recruit top level execs who are not looking to move on.

Often these matters are best left to the professionals.

The head-hunters.

If you own or head up a tech / digital business, we can help you:

  • Hire the best talents into Leadership roles with base salaries upwards £125k on a retained and exclusive basis c. £10k retained plus 20% completion fee
  • Find the best Senior sales & consulting specialists for roles located London with base salaries typically upwards £100K – with success only fee rates 20%
  • Accelerate growth or bring about significant business impact such as a turnaround.

Contact us now              robert.tearle@roberttearle.com