Every picture tells a thousand words.

In our capacity as head-hunters we’re continually assessing people. Here’s our observations of what characteristics your LinkedIn photo needs to project.

LinkedIn is a professional site and your photo will ideally reflect this!

  • You should be looking directly at the camera
  • Ideally smiling unlike a passport photo where you are expected to be deadpan
  • The image you project will ideally be one which suggests you are approachable, confident, positive and energized.
  • Professional, clean cut, beards create barriers.
  • Your image should be contemporary, credible.
  • How current is your image, is it up to the minute or outmoded, which can be interpreted as out of style and out of touch?



  • Not looking directly at the camera
  • Wearing sunglasses
  • Pictures in which clothes compromise your image for example wearing T shirts, exposing shoulders
  • Ones in which your arms are crossed
  • Photos which may make you look awkward

Fit for purpose. Your photo should be context sensitive in respect of the nature of your industry, occupation, level of seniority and the level of seniority you aspire to.

Your photo is important and will influence whether someone is going to stop at your profile or move on? It shows how serious you are about your job and promoting yourself.

They’ll always be exceptions such as people in creative roles, or billionaires who don’t need to impress anyone. For most people, your LinkedIn photo should showcase the professional not the social side of your life.

If you are senior or if your personal brand is important, consider engaging the services of a professional photographer to take your headshots to showcase you at your best.